CRM Marketing Manager

Descripción

<strong>Description</strong><br/><h3>CRM Marketing Manager</h3><p><strong>Reporting to:</strong> CMO<br/><strong>Location:</strong> Fully Remote<br/><strong>Markets:</strong> 12</p><h3>About the Role</h3><p>We are looking for a <strong>CRM Marketing Manager</strong> to own CXM’s customer lifecycle marketing across 12 markets. You will use customer data, segmentation, automation, and personalised communications to improve activation, first-time deposits, retention, reactivation, and customer lifetime value.</p><p>This is a hands-on role for someone who can build CRM journeys from the ground up, manage campaigns across multiple markets, and use performance data to continuously improve results.</p><h3>Key Objectives</h3><ul><li>Build and launch at least <strong>3 automated lifecycle journeys</strong> covering welcome/activation, retention, and reactivation within the first 6 months.</li><li>Improve the current <strong>9% lead-to-FTD conversion rate</strong> through targeted CRM activation campaigns.</li><li>Support reducing churn to <strong>below 10%</strong> through structured retention and reactivation programmes.</li><li>Build and maintain localised CRM journeys across all <strong>12 markets</strong>.</li><li>Maintain <strong>99%+ deliverability</strong> and ensure all CRM activity meets applicable compliance requirements.</li></ul><h3>Key Responsibilities</h3><h3>Lifecycle & CRM Strategy</h3><ul><li>Own customer journeys across onboarding, activation, conversion, retention, loyalty, VIP, churn prevention, and win-back.</li><li>Define triggers, audiences, journey logic, exclusions, frequency caps, and exit criteria.</li><li&g